PR, Publicity, and Branding
Instructor To Be Announced

Leaders of Pagan organizations work hard to provide programs, services, and other benefits to their membership and other target groups, but all that work can't impact lives if people don't know who you are, what you have to offer, and what to expect from your group. This track will help you understand the concept of marketing in the context of the spiritual community, develop a plan for public relations and publicity, decide which marketing tools are right for you, and grasp the importance of "branding" your organization.

Thursday
07:00pm - 08:00pm - Welcome/Orientation & Opening Ceremony
08:00pm - 09:00pm - Course Preparation Session

Friday
09:00am - 10:30am - Overview and Case Studies
10:30am - 12:00pm - Defining Yourself I (Mission Statements, Identifying Promotional Identity)
01:30pm - 03:00pm - Defining Yourself II (Names, Logos & Other Promotional Material Design; Image Continuity)
03:00pm - 04:30pm - Strategic Marketing (Basic Tenets of Publicity & Promotion)

Saturday
09:00am - 10:30am - Web Presence (Importance of Web Presence; Web Resources)
10:30am - 12:00pm - 15 Minutes of Fame (Working with Broadcast and Print Media)
01:30pm - 03:00pm - PROps (Promotional Opportunities & Resources)
03:00pm - 04:30pm - Action Plan

Sunday
09:00am - 10:30am - Evaluations & Presentations
10:30am - 12:00pm - Plenary and Closing Ceremony